Affiliate marketing agency that works both sides of the network.

Most brands pick an affiliate network from a demo and a logo slide. The choice that holds up starts with a different question: do you need a network that brings publishers, or a platform that runs the partners you recruit yourself?

CJ and Rakuten are the two long-standing enterprise networks, and neither publishes a price list. Here is how their fees are usually structured, where each is strong, and when impact.com or Awin is the better comparison.

Most "average commission" charts online have no source. This one uses only figures a brand or network publishes, labels each one, and shows how to set your own rate from margin instead of copying a competitor.

DTC brands pay for a customer once and earn on every reorder after it. An affiliate program has to be built around that, or it pays partners for sales you already had. Here is what separates a DTC specialist from a generalist and how to choose one.

An outsourced program manager can run your affiliate program well or simply grow a number that does not matter. Here is what the job covers, how it is paid, and how we would judge one before signing.