SEO that recovers what you lost and builds what you are missing.

Search engine optimization services cover four kinds of work: technical SEO, local SEO, content and links, and visibility in AI search. Most companies need all four in different amounts. A regional contractor depends on the map pack. A software company needs depth of content and a clean technical base. Theory Road works as an SEO agency or as an SEO consultant, depending on what your team already has in house. We are based in the Austin, Texas area, with an office in Liberty Hill, and work with companies across the US. Every engagement starts by finding which of the four areas holds your biggest gap.

Technical SEO is the base everything else sits on. It covers whether search engines can crawl and index your pages, whether each page has one clear canonical URL, how redirects behave, how fast templates load on a phone, and whether structured data describes the business correctly. Problems here are often invisible to the people who run the site. A filter that creates thousands of near duplicate URLs, or a leftover rule that blocks a whole folder, can hold a site back for years. We measure technical work in Search Console: pages indexed, crawl errors, Core Web Vitals and impressions on the pages we fixed.

Local SEO decides who shows in the map pack, the short list of businesses Google places above the regular results for searches like "roofer near me". The map pack weighs your Google Business Profile, the categories you choose, your reviews, consistent name, address and phone data across directories, and the strength of your own location and service pages. For a service business this is often the most valuable search placement there is. We track local work through Business Profile calls, direction requests and website clicks, plus rank checks across a grid of points in your service area, since map results change from one neighborhood to the next.

Content and links are how a site earns rankings beyond its own brand name. Content means pages that answer what buyers actually search: service pages, cost guides, comparisons and reference material, planned from Search Console data and the questions your sales team hears. Links are other sites citing that work. We earn them through useful reference content, local partners, industry groups and digital PR, never by buying placements. Content is measured by the queries each page ranks for, the clicks it gets and the leads or sales it starts. Links are judged on the relevance and quality of the sites linking, not on raw counts.

AI search is now part of the same job. ChatGPT, Google AI Overviews, Perplexity and Copilot pull answers from pages they can crawl and trust, so the technical and content work above carries straight over. On top of that we check AI crawler access, write key pages so their facts are plain enough to quote, and add structured data that names the business, its services and its locations. We measure AI search with referral traffic from the assistants in GA4 and regular checks of which prompts mention or cite your brand. For most companies the numbers are still small next to Google, but they are growing and they can be tracked.