Travis Moher.
Travis Moher founded Theory Road in 2025.
The firm is a full-service growth agency and creative studio in the Austin, Texas area, and he leads client engagements directly.
Theory Road builds and operates a portfolio of its own brands and more than 170 web properties across publishing, e-commerce, apps, directories and lead generation. Travis runs that portfolio and the client work side by side, so the methods the firm sells to clients are the ones it uses on its own properties.
He writes the firm’s Perspectives articles and The Claude Playbook. The articles explain method and opinion: how the systems work, what to check, and where the common mistakes are. They do not describe client engagements.
Read more about Theory Road.
Focus
- Performance marketing
- Search engine optimization
- AI search visibility
- Lead generation
- E-commerce
- Affiliate marketing
- Marketing automation
Recent articles.
- Best Affiliate Network for Brands: How to Choose One
- impact.com Pricing for Brands: Fees, Plans and Real Costs
- Awin vs impact.com for Brands: Fees, Reach and Fit
- CJ Affiliate vs Rakuten Advertising for Brands: Fees and Fit
- PartnerStack vs impact.com for B2B SaaS Partner Programs
- Partnerize vs impact.com for Enterprise Partner Programs
- How to Launch an Affiliate Program: A Brand-Side Playbook
- Levanta vs Amazon Creator Connections for Brands
- How to Get Your Brand on Best-Of Lists (and Cited by AI)
- Affiliate Commission Rates by Industry: Published Figures
- Best Law Firm Marketing Agency: How to Choose One That Fits
- Best Dental Marketing Agency: How to Choose One That Fits
Get in touch
Let’s talk.
Tell us what you sell and what you want more of. A senior strategist will be in touch, by email or phone.
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A senior strategist will be in touch by email or phone.