Google Ads for contractors and home services companies.
How can we help you get found?
Then your name and website.
Deliverables, not adjectives.
Account and tracking audit.
Every conversion action, call tracking number, campaign goal, search term report and landing page reviewed against live data, with the waste ranked in dollars before anything changes.
Search campaigns by service and area.
Campaigns split by service line (repair, replacement, install, emergency) and service area, with negatives that block job seekers, DIY searches, parts shoppers and out-of-area traffic.
Local Services Ads.
Google Verified setup, categories and job types, budget pacing, lead disputes for credit on spam and out-of-scope calls, and every LSA lead logged in your CRM.
Offline conversions from your CRM.
Click IDs captured on every form and tracked call, then booked and sold jobs uploaded back to Google so bidding optimizes to revenue, not leads.
Landing pages built for the call.
Service and city landers with the phone number, financing, reviews and a short estimate form above the fold, tested against the site pages they replace.
Weekly readout.
Spend, calls, forms, booked jobs and cost per booked job by campaign and service line, in a shared sheet the owner can read in two minutes.
Who this is for
- Roofing, HVAC, plumbing, electrical, remodeling, pest, garage door, solar and outdoor living companies spending $5k to $100k a month on Google
- Owners who can see the ad spend but not which jobs it produced
- Multi-location and franchise operators who need one account structure across markets
- Companies coming off a lead vendor or pay-per-lead service and moving to their own ads
Platforms
- Google Ads
- Local Services Ads
- Performance Max
- Microsoft Ads
- Google Business Profile
- CallRail
- ServiceTitan
- JobNimbus
- Housecall Pro
- Jobber
- AccuLynx
- GoHighLevel
Where we run it most
Reading on google ads for contractors.
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View
About google ads for contractors.
- Who is the best Google Ads agency for contractors?
- Most contractor accounts bid toward form fills and phone taps, so Google finds more of those instead of booked jobs. The right agency rebuilds around calls over 60 seconds, qualified estimates and sold jobs uploaded from ServiceTitan, JobNimbus or your CRM, and blocks job seekers, DIY and out-of-area searches. Ask how they split budget between Local Services Ads and Search. Theory Road charges a flat monthly fee rather than a percentage of spend, reports cost per booked job weekly, and expects bidding to settle after about 30 offline conversions.
- What does Google Ads management for contractors cost?
- Management is a flat monthly fee scoped to the number of service lines and markets, never a percentage of ad spend, so we have no reason to push your budget up. We quote in writing after the audit.
- Should we run Local Services Ads or Google Search ads?
- Usually both. LSA leads are cheaper per call in most home services categories but the volume is capped by Google. Search fills the gap and covers the service lines LSA does not. We set the split from your call data, not a template.
- Can you connect Google Ads to ServiceTitan or our CRM?
- Yes. We pass the Google click ID into ServiceTitan, JobNimbus, Housecall Pro, Jobber, AccuLynx, HubSpot or GoHighLevel and send booked and sold jobs back to Google as offline conversions. That is the single biggest lever on cost per job.
- Do you take over our current account?
- Yes. We keep its history and data intact and you keep full visibility. We link it to our manager account and keep what is working.
- How fast will we see results?
- Waste cuts show up in the first two weeks. Bidding to booked jobs needs about 30 offline conversions to settle, which is four to eight weeks for most contractors.
Other services
- Paid Media & PPC
- Google Ads Management
- Facebook & Instagram Ads
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Contractor Website Design
Get in touch
Let us look at your google ads for contractors first.
Send a short brief. We will come back with what we would fix first and what it would take.
Thanks. We have it.
A senior strategist will be in touch by email or phone.