Paid media that is measured to the lead, not the click.
How can we help you get found?
Then your name and website.
Deliverables, not adjectives.
Account and tracking audit.
Conversion actions, attribution windows, campaign goal overrides, negative coverage, landing pages and CRM handoff reviewed against live data before anything changes.
Google Ads management.
Search, Performance Max, Shopping and Demand Gen. Match-type discipline, negative architecture, bid ceilings sized from observed conversion rates, offline conversion uploads from your CRM.
Meta and Instagram advertising.
Pixel plus Conversions API for server-side events, custom and lookalike audiences, retargeting tiers by intent, new creative tested on a fixed schedule, and business verification handled.
Local Services Ads.
Setup, category and service-area configuration, lead dispositioning so invalid leads are disputed for credit, budget pacing, and CRM sync so every LSA lead is answered and tracked.
Landing systems.
Gated calculators, multistep forms and estimate tools built for paid traffic, with GCLID and FBCLID captured in hidden fields and carried into the CRM.
Reporting you can read.
A daily or weekly readout of spend, leads and cost per lead by channel, delivered as a shared sheet or dashboard, not a slide deck.
Who this is for
- Companies spending $5k to $250k a month who cannot tie spend to booked revenue
- Home services, real estate, financial services and e-commerce brands with a clear cost-per-lead target
- Teams that want full admin access and a weekly number they can read
Platforms
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
- Microsoft Ads
- Apple Search Ads
- Google Tag Manager
- GA4
- CallRail
Paid media built for your kind of business.
Search terms, ad policies, sales cycles and the number worth bidding on differ by business. Each page below covers how we run it for that niche.
Home Services & Contractors
- Carpet cleaning companies
- Cleaning companies
- Electrical contractors
- Fence and gate companies
- Flooring companies
- Foundation repair companies
- Garage door and gutter companies
- Handyman services
- HVAC and plumbing companies
- Interior designers
- Junk removal and dumpster rental companies
- Landscaping companies
- Locksmiths
- Moving companies
- Outdoor living builders
- Painting contractors
- Pest control companies
- Pool builders
- Pool service companies
- Remodelers
- Roofing companies
- Solar installers
- Tree care companies
- Water damage restoration companies
- Window and door companies
Healthcare & Medical Practices
- Addiction treatment centers
- Chiropractic and physical therapy clinics
- Dental practices
- Dermatology practices
- Home health and hospice agencies
- Med spas and aesthetic clinics
- Medical practices
- Men's health and weight loss clinics
- Optometry practices
- Orthodontists
- Plastic surgery practices
- Senior living communities
- Telehealth clinics
Real Estate & Builders
B2B & Technology
- Architecture firms
- Commercial cleaning and janitorial companies
- Commercial construction companies
- Cybersecurity companies
- Engineering firms
- Franchise brands
- Logistics and trucking companies
- Manufacturers
- Mobile app companies
- MSPs and IT services firms
- Print shops
- SaaS companies
- Staffing agencies
- Systems integrators
Financial Services & Lending
Legal & Professional Services
E-commerce & Product Brands
Hospitality & Local Business
Sports & Recreation
Publishers & Affiliate Media
Guides by niche
- Best Facebook Ads Agency for Apparel Brands
- Best Facebook Ads Agency for Car Dealerships
- Best Facebook Ads Agency for Dentists
- Best Facebook Ads Agency for Event and Wedding Venues
- Best Facebook Ads Agency for Gyms and Fitness Studios
- Best Facebook Ads Agency for Home Services
- Best Facebook Ads Agency for Real Estate Agents
- Best Facebook Ads Agency for Restaurants
- Best Facebook Ads Agency for Salons and Barbers
- Best Facebook Ads Agency for Staffing and Recruiting Firms
- Best Facebook and Instagram Ads Agency
- Best Google Ads Agency for Addiction Treatment
- Best Google Ads Agency for Dentists
- Best Google Ads Agency for Ecommerce Brands
- Best Google Ads Agency for Financial Advisors
- Best Google Ads Agency for HVAC and Plumbing
- Best Google Ads Agency for Insurance Agencies
- Best Google Ads Agency for Personal Injury Firms
- Best Google Ads Agency for Remodelers and Builders
- Best Google Ads Agency for SaaS Companies
- Best Google Ads Agency for Self Storage
- Best PPC Agency for Niche Businesses
Where we run paid media & ppc.
Connected TV and programmatic advertising
Connected TV and programmatic advertising for mid-size budgets: Amazon DSP, self-serve streaming buys, open exchange, geo-targeting, fraud checks, lift tests.
ViewLinkedIn ads and B2B social
LinkedIn ads agency for B2B: ABM lists, Lead Gen Forms synced to your CRM, Thought Leader and Document Ads, Conversions API, judged on cost per opportunity.
ViewRetail media advertising
Retail media agency for brands: Amazon Ads, Walmart Connect, Instacart Ads, Roundel and other networks, onsite and offsite, with closed-loop measurement.
ViewTikTok ads management
TikTok ads agency for brands and lead gen: Spark Ads, Smart+ campaigns, GMV Max for Shop sellers, creative volume and hooks, pixel plus Events API tracking.
ViewYouTube advertising
YouTube ads agency: video and Demand Gen campaigns in Google Ads, Shorts, in-feed and in-stream ads, creative built for the first five seconds, and real lift.
ViewAmazon DSP, AMC and Attribution management
Amazon Marketing Cloud analysis, Amazon DSP management and Amazon Attribution setup, including the Brand Referral Bonus, from a team that sells on Amazon too.
ViewAmazon PPC and advertising management
Amazon PPC management from a team that runs its own Seller Central accounts: Sponsored Products, Brands and Display, built and judged on TACOS, not ACOS.
ViewAmazon account management
Amazon account management and marketing from a team that runs its own Seller Central accounts: catalog, FBA inventory, Buy Box, ads, reviews and health.
ViewAmazon Vendor Central and 1P management
Amazon 1P vs 3P decisions and Vendor Central management: purchase orders, chargebacks, shortage claims, co-op terms and hybrid models, run by Amazon sellers.
View
Reading on paid media & ppc.
Best Google Ads Agency for Insurance Agencies: How to Choose.
Paid Media · 9 min readInsurance search is full of people you cannot serve: policyholders hunting for a carrier login, claims callers, job seekers and shoppers in states where you hold no license. Here is how to judge an agency on the parts that decide whether the budget buys policies.
ViewBest Facebook Ads Agency for Event and Wedding Venues.
Paid Media · 9 min readA venue sells a date, and the sale happens on a tour. Facebook and Instagram can put your property in front of engaged couples and local planners months before they book, but only an agency that measures tours and signed contracts will know which ads did it.
ViewBest Google Ads Agency for Financial Advisors: How to Choose.
Paid Media · 9 min readAdvisor search is small, expensive and slow to pay back. Here are the criteria, questions and red flags that separate a specialist Google Ads agency from a generalist for RIAs, wealth managers and registered reps.
ViewBest Facebook Ads Agency for Home Services: How to Choose.
Paid Media · 9 min readNobody scrolls Instagram looking for a plumber, so Meta has a different job in the trades: create demand before the season, retarget people who already looked, and fill the schedule. Here is how to tell a specialist from a generalist.
ViewBest Google Ads Agency for Personal Injury Firms: How to Choose.
Paid Media · 9 min readIn personal injury, a cheap lead that never signs is the most expensive click in the account. Here is how to judge an agency on what actually signs cases.
View
About paid media & ppc.
- Who is the best PPC and paid media agency?
- Most paid accounts lose money on plumbing: conversion actions counting the wrong events, bids aimed at phone-number clicks, click IDs that never reach the CRM. The right agency fixes measurement before scaling, uploads offline conversions, and reports cost per lead by channel in a sheet you can read. Ask what they would count as a conversion and how a click ID travels into your CRM. Theory Road takes over existing accounts to keep their history and sets cost-per-lead targets from your close rate and job value.
- Do you take over our existing Google Ads account or start a new one?
- We take over the existing account. We link it to our manager account, keep its history and learnings, and you keep full visibility into every change. Starting over throws away learnings you paid for.
- What is a realistic cost per lead?
- It depends on the category and the offer, so we do not quote one before we see the account. We set the target from your close rate and job value, then report against it weekly.
- Do you manage Facebook and Instagram ads too?
- Yes. Meta campaigns run under our verified Business Manager with the pixel and Conversions API installed on your site, so results are measured server-side as well as in the browser.
- Is there a minimum ad spend?
- Most of our paid media clients spend between $5k and $100k a month. Below that, we usually recommend Local Services Ads and search fundamentals first, which we can set up as a project.
Other services
- Google Ads Management
- Facebook & Instagram Ads
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Google Ads for Contractors
- Contractor Website Design
Get in touch
Let us look at your paid media & ppc first.
Send a short brief. We will come back with what we would fix first and what it would take.
Thanks. We have it.
A senior strategist will be in touch by email or phone.