Free tools for ads and search.
Step 1 of 2Your ads and search plan
How can we help you get found?
Then your name and website.
- Ghost Prompt DetectorFind the templated AI tracker prompts inflating your Search Console impressions.
- Ad Policy Map by IndustryThe Google and Meta ad rules, certifications and targeting limits for your industry.
- Meta Special Ad Category CheckerDoes your Facebook ad need a special ad category, and what targeting can you still use?
- PPC and Meta Ads Agency ScorecardRate any Google or Meta ads agency on 12 criteria and see where it falls short.
- Break-Even Cost Per Lead CalculatorThe most you can pay per lead from customer value, margin and close rate.
- Break-Even ROAS CalculatorBreak-even and target ROAS from your margin and profit goal.
- Ad Budget PlannerMonthly ad budget worked backward from the customers you want.
Get in touch
Let’s talk.
Tell us what you sell and what you want more of. A senior strategist will be in touch, by email or phone.
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A senior strategist will be in touch by email or phone.