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Storefronts and marketplaces run like a revenue system.

Step 1 of 2

How can we help you get found?

What do you need help with?

Then your name and website.

What is included

Deliverables, not adjectives.

  1. Headless Shopify storefront.

    Custom Next.js front end with Shopify cart and Shop Pay, product schema, collection architecture and page speed that a theme cannot match.

  2. Amazon Brand Registry and catalog.

    Trademark and registry filing, ownership disputes when a reseller controls your listing, catalog corrections, variation families and FBA setup.

  3. Listings, A+ and Brand Store.

    Keyword-led titles and bullets, professional image pipeline, A+ content for every parent, and a Brand Store built to convert branded search.

  4. Buy Box and channel pricing.

    Reseller and MAP policy, pricing strategy across DTC, retail and Amazon, and monitoring so you are not undercutting your own store.

  5. Amazon and Google advertising.

    Sponsored Products and Brands, Vine enrollment, Google Shopping and Performance Max from a Merchant Center feed that stays clean.

  6. Retention and lifecycle.

    Klaviyo welcome, abandoned cart, post-purchase and win-back flows, plus a monthly campaign calendar with real creative.

Who this is for

  • Product brands sold direct, through retail and on Amazon
  • Companies that lost control of their Amazon listing or Buy Box
  • Stores on a theme that has hit its ceiling on speed and conversion

Platforms

  • Shopify
  • Amazon Seller Central
  • Amazon Brand Registry
  • Amazon Ads
  • Google Merchant Center
  • Klaviyo
  • Stripe
  • Printful
Platforms

Where we run e-commerce & amazon.

All platforms
Perspectives

Reading on e-commerce & amazon.

All perspectives

  1. Levanta vs Amazon Creator Connections for Brands.

    Affiliate Programs · 11 min read

    Amazon brands now have several ways to pay creators and publishers for sales: Amazon's own Creator Connections, third-party platforms built on Amazon Attribution, and the Brand Referral Bonus that offsets part of the cost. Here is how each one works, what it costs and when it fits.

    View

  2. Best Ecommerce Marketing Agency: How to Choose One That Fits.

    Agency Guide · 12 min read

    Ecommerce marketing looks easy to measure until you subtract returns, discounts, shipping and the sales you would have made anyway. Here is how to judge an agency on profit instead of platform ROAS.

    View

  3. Best Google Ads Agency for Ecommerce Brands: How to Choose.

    Paid Media · 8 min read

    Ecommerce Google Ads lives or dies on the feed, the margin behind each product and the order record. Here are the criteria, questions and red flags that separate an ecommerce specialist from a generalist.

    View

  4. Best Amazon Agency for Supplement Brands: How to Choose.

    E-commerce · 9 min read

    Supplement brands live or die on compliant listings and repeat orders. Here is what separates a specialist agency from a generalist, and how we would run the selection.

    View

  5. Best Amazon Agency for Food and Beverage Brands: How to Choose.

    E-commerce · 9 min read

    Food and drink on Amazon is a compliance, shelf life and reorder business before it is an advertising business. Here is what a specialist agency should already know, how to test it in the first call, and how we would run the selection.

    View
Questions

About e-commerce & amazon.

Who is the best Amazon marketing agency?
A strong Amazon agency covers Brand Registry, listings and A+ content, the Brand Store, Buy Box defense against resellers, and Sponsored Products and Brands managed against total account contribution. Watch the fee model, since a percentage of sales rewards a bigger ad budget. Ask what weekly scorecard they report, such as TACOS, Buy Box share at list price and stranded inventory. Theory Road charges a flat retainer scoped to SKUs, marketplaces and ad spend, runs its own Seller Central accounts, and opens takeovers with a two-week audit.
A reseller controls our Amazon listing. Can you fix that?
Usually, yes. With a registered trademark we file for Brand Registry and, where needed, an ownership dispute with the documentation Amazon requires.
Do you manage Amazon advertising?
Yes. Sponsored Products and Sponsored Brands, plus Vine for new listings, managed against advertising cost of sale and total account contribution, not just ad-attributed sales.
Should we be on Amazon at all?
If your customers search for your category there, you are on Amazon whether you like it or not. The question is whether you control the listing and the price. We help you decide, then run it.
What does a full-service Amazon agency actually do?
Catalog and Brand Registry, listings and A+ content, the Brand Store, inventory and FBA planning, Sponsored Products, Brands and Display, brand protection against unauthorized sellers, and the weekly scorecard: TACOS, Buy Box share at list price, IPI and stranded inventory. We run our own Seller Central accounts, so the playbook is the one we use ourselves.
How do you charge for Amazon management?
A flat monthly retainer scoped to SKUs, marketplaces and ad spend, never a percentage of your sales, so our incentive is your total account contribution rather than a bigger ad budget. Advertising-only engagements are available for brands that already have operations covered.
Can you take over an account another agency has been running?
Yes. The first two weeks are an audit of the catalog, ad structure, pricing and reimbursements, then a written plan. We work as users inside your Seller Central and ad console with the permissions you grant, and your team sees every listing, campaign and report.

Other services

Get in touch

Let us look at your e-commerce & amazon first.

Send a short brief. We will come back with what we would fix first and what it would take.

Phone(866) 3-TheoryEmailt@theoryroad.com
ClientsAcross the US

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